Welcome to the EUPHW promotional toolkit page! Here, you’ll find a collection of materials and guidance designed to help you effectively promote public health messages and spread the word about the events during European Public Health Week 2025 (EUPHW).

Why use this toolkit?

This toolkit provides a selection of ready-to-use resources to assist in communicating with your audiences, especially through social media, newsletters, and websites. Inside, you will find:

• Key messages: Crafted to help you share essential information about EUPHW’s core themes.
  
  
• Visual materials: Ready-made graphics and images that can be shared on social media and other platforms.
  
  
• Daily theme resources: Detailed materials tailored to each of the 5 daily themes during EUPHW.
  
  

These resources will help ensure your promotion efforts are aligned with the campaign and are effective in engaging audiences.

How to use the toolkit

If you are a public health organization

• Share these materials with your usual stakeholders and staff.
  
  
• We strongly encourage you to connect with your institution’s press and communications offices early, so they can help disseminate the initiative through the institution’s channels and engage local media.
  
  

If you are an individual professional

• Share the materials with your institution’s communications offices and colleagues, or use them within your professional network.
  
  
• Feel free to promote these materials across your own social media channels to increase visibility.
  
  

If you are a citizen interested in public health

• We encourage you to share the key messages and visuals with your network, friends, family, schools, and workplaces.
  
  
• Use your social media platforms to spread the word and amplify the impact.
  
  

If you are a journalist or media professional

• You are welcome to use these materials to cover EUPHW events in your publications or broadcasts.
  
  
• If you wish to arrange interviews with EUPHW organizers or participants, please reach out to us at EUPHAcommunications@eupha.org for more information.
  
  

Altering the materials

To maximize the impact of your communications, you may wish to translate some materials into your local language. For materials that allow for translation, editable versions are available. However, please note:

• Visual elements must not be altered in any way.
  
• The slogan “Innovation for Resilience: Shaping a Sustainable Future” and the themes of the five days must remain unchanged.
  

Tips for promoting EUPHW and public health messages

Here are some simple and effective ways to help spread the word and engage your audience:

• Use the event host template: If you are hosting an event, the template will guide you on how to get started and ensure a successful event promotion.
  
  
• Disseminate your event: Make sure your event details reach the right people by sharing them across relevant channels.
  
  
• Engage on social media: Follow and re-post content from @EUPHActs and use #EUPHW to boost visibility.
  
  
• Join EUPHW events: Explore which EUPHW events are happening near you and online. Whether in person or virtually, participating in these events can make a huge difference.
  
  
• Use #EUPHW: Share your thoughts on social media about the events you attend by using the hashtag #EUPHW
  
  

By using this toolkit, you are helping to raise awareness about the importance of public health and encouraging action across Europe.

Thank you for being a part of EUPHW and for helping us spread these vital messages. Together, we can make a difference!

EUPHW promotional toolkit

Social media graphics

• Proud to participate in EUPHW - social media graphic aimed at individuals participating in events and other intaitives 
• Proud to support EUPHW - social media graphic aimed at organisations wanting to promote EUPHW

Event programme templates

• Monday 12 May: Mental Health: Health Workforce at the Centre
• Tuesday 13 May: Global Health: Food Systems, Health Security, Climate, and Sustainability
• Wednesday 14 May: Healthy Ageing vs multimorbidities in a digital world
• Thursday 15 May: Health Equity and Social Determinants of Health
• Friday 16 May: Next Generation: Public health of today and tomorrow

E-Flyer

• e-flyer
• Editable e-flyer

Colour codes 

The RGB codes for the EUPHW:

• Blue: RGB 28/86/164
• Green: RGB 157/196/26

The font is Montserrat

Logos

Download the general EUPHW logo:

• for web use (white background)
• for web use (transparent)
• for print use (PDF)

Download your country logo:

• for web use (all countries)
• for print use (all countries)