Behavioural insights and digital health action plans endorsed by Member States on the second day of the Regional Committee

Behavioural and cultural insights are a flagship initiative of the European Programme of Work, and on day two of this Regional Committee session, Member States adopted an action framework to drive work in this area until 2027. The flagship’s framework calls on Member States to make use of behavioural and cultural insights (BCI) for effective, tailored, equitable, sustainable and people-centred health policies.

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