Foods for infants and young children: a matter of concern?

World Breastfeeding Week, held on 1–7 August each year, sparked discussions across the WHO European Region around the growing international concern about infant feeding. Many commercial food products are marketed as suitable for babies from 4 months of age, potentially displacing breast-milk intake. Worryingly, sweet purées and snack foods that are high in free sugars dominate the marketplace.

A model law developped by the WHO European Office for the Prevention and Control of Noncommunicable Diseases will enable countries to strengthen their adherence to the International Code of Marketing of Breastmilk Substitutes, and protect young children from the harmful effects of inappropriate food marketing.