EUPHW 2021
5 daily themes
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European Public Health WEEK

17-21 May 2021

Joining forces for healthier populations

MEDIA TOOLKIT

This media toolkit includes materials and guidance to help promote public health messages and details about EUPHW events. Scroll down to download.

Why should I use this toolkit?

We provide ready-to-use key messages, visual materials and other resources relevant to each of the 5 daily themes and the overarching theme about COVID-19 to help your efforts in communicating with your audiences, particularly through social media, newsletters and websites.

How should I use this toolkit?

You can simply download or copy/paste the various materials, either from this page or the page of each theme.

Can I change the materials?

To maximise impact with your audiences, you may want to translate the text into your local language. This option is available in materials that we provide an editable version for. However, the visual elements must not be altered in any way, nor the slogan “Joining forces for healthier populations” and the themes of the 5 days. The use of the European Commission and World Health Organization logos is NOT permitted.

Who should I share these materials with?

IF YOU ARE A PUBLIC HEALTH ORGANISATION
You can share them with your usual stakeholders as well as with your staff. We highly encourage you to contact your institutions’ press and communications offices as early as possible so they can disseminate the initiative through the institution’s channels and help to engage local media.
IF YOU ARE AN INDIVIDUAL PROFESSIONAL
You can share materials with your institution’s communications offices and colleagues, as well as with your own network, e.g. on social media.
IF YOU ARE A CITIZEN INTERESTED IN PUBLIC HEALTH
We encourage you to share our messages and visual materials with your friends, family, schools and workplaces through your own social media channels.
IF YOU ARE A JOURNALIST OR ANOTHER MEDIA PROFESSIONAL
You can use materials for your media coverage of the EUPHW. If you wish to conduct interviews with those involved in the EUPHW, please send your media enquiry to EUPHAcommunications@eupha.org.

TIPS TO HELP PROMOTE PUBLIC HEALTH MESSAGES AND EUPHW EVENTS

Disseminate your event! (Guidance available soon)
Follow and retweet contents from @EUPHActs, @EUPHAnxt and #EUPHW on Twitter
Engage and share posts from EUPHA, #EUPHW and on Facebook
Share key messages, facts and figures, and resources about each of the daily themes on your own social media feeds, newsletters and websites (available soon)
Check which EUPHW events you are most interested in joining, regardless of where you live (list available soon)
Share your thoughts on social media about the events you are attending using #EUPHW and #EUPHW[country in English], e.g. #EUPHWnorway

MATERIALS FOR DOWNLOAD

PROMOTIONAL E-FLYER

- Download the PDF version in English and Russian

- Download the editable version for translation

- Download the editable version for translation with additional room to insert logos of event hosts

EVENT PROGRAMME TEMPLATES

GUIDANCE

10 step guide to host webinars, including tips to disseminate your event

Important note: NEVER share the password of your webinar with anyone, especially on social media. This can be picked up by unwanted hackers. If you simply focus on sharing the registration link, those who register will receive a confirmation email with the password (if applicable).

SOCIAL MEDIA READY-TO-GO FILES