MEDIA TOOLKIT

On this page you can find the media toolkit. This inclused materials and guidance to help promote public health messages and details about the EUPHW events. 

WHY SHOULD I USE THIS TOOLKIT? 

We provide ready-to-use key messages, visual materials and other resources relevant to each of the 5 daily themes to help your efforts in communicating with your audiences, particularly through social media, newsletters and websites.

HOW SHOULD I USE THIS TOOLKIT

You can simply download or copy/paste the various materials. 

CAN I CHANGE THE MATERIALS? 

To maximise impact with your audiences, you may want to translate them into your local language. This option is available in materials that we provide an editable version for. However, the visual elements must not be altered in any way, nor the slogan “Health throughout the life course” and the themes of the 5 days. The use of the European Commission and World Health Organization logos is not permitted.

WHO SHOULD I SHARE THESE MATERIALS WITH?

• IF YOU ARE A PUBLIC HEALTH ORGANISATION
  You can share them with your usual stakeholders as well as with your staff. We highly encourage you to contact your institutions’ press and communications offices as early as possible so they can disseminate the initiative through the institution’s channels and help to engage local media.
• IF YOU ARE AN INDIVIDUAL PROFESSIONAL
  You can share materials with your institution’s communications offices and colleagues, as well as with your own network, e.g. on social media channels.
• IF YOU ARE A CITIZEN INTERESTED IN PUBLIC HEALTH
  We encourage you to share our messages and visual materials with your friends, family, schools and workplaces through your own social media channels.
• IF YOU ARE A JOURNALIST OR ANOTHER MEDIA PROFESSIONAL
  You can use materials for your media coverage of the EUPHW. If you wish to conduct interviews with those involved in the EUPHW, please send your media enquiry to EUPHAcommunications@eupha.org.

TIPS TO HELP PROMOTE PUBLIC HEALTH MESSAGES AND EUPHW EVENTS

1. Disseminate your event! (guidance available soon)
2. Follow and retweet contents from @EUPHActs, @EUPHAnxt and #EUPHW on Twitter
3. Engage and share posts from EUPHA and #EUPHW on Facebook and LinkedIn
4. Share key messages, facts and figures about each of the daily themes on your own social media feeds, newsletters and websites (available soon)
5. Check which EUPHW events you are most interested in joining, in person or online (search by country or by day/theme)
6. Share your thoughts on social media about the events you are attending using #EUPHW and #EUPHW[country in English], e.g. #EUPHWnorway

MATERIALS FOR DOWNLOAD

THEME IMAGES & ANIMATED THEME GIFs

Day 1 (16 May): A healthy and health literate youth
Download the image here

Day 2 (17 May): Vaccination as key prevention strategy
Download the image here

Day 3 (18 May): Climate change affects our health
Download the image here

Day 4 (16 May): No health without mental heath
Download the image here

Day 5 (20 May): Building resilient health systems
Download the image here

PROMOTIONAL E-FLYER

• Download the PDF version in English
• Download the editable version for translation
• Download the editable version with additional room to insert logos of event hosts

EVENT PROGRAMME TEMPLATES

• Event programme template Monday 16 May – A Healthy and health literate youth
• Event programme template Tuesday 17 May – Vaccination as key prevention strategy
• Event programme template Wednesday 18 May – Climate change affects your health
• Event programme template Thursday 19 May – No health without mental health
• Event programme template Friday 20 May – Building resilient health systems

SOCIAL MEDIA BANNERS

• General image for post on all platforms
• Twitter banner (header)
• Facebook banner (header)
• LinkedIn banner (header)
• GIF for post on all platforms

SOCIAL MEDIA BANNERS

• Ready-to-go social media tiles with key messages for all 5 themes 
• Editable key message tiles
  
  

GUIDANCE

Guide to host online events, including tips to disseminate your event.

Important note: NEVER share the password of your webinar with anyone, especially on social media. This can be picked up by unwanted hackers. If you simply focus on sharing the registration link, those who register will receive a confirmation email with the password (if applicable).

COLOUR CODES

The RGB codes for the EUPHW:

• Blue: RGB 28/86/164
• Green: RGB 157/196/26

The font is Avenir

LOGOS

Download the general EUPHW logo:

• for web use (white background)
• for web use (transparent)
• for print use (PDF)

Download your country logo:

• for web use (all countries)
• for print use (all countries)

If you wish to use the EUPHA logo, please get in touch with us at euphacommunications@eupha.org.