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06

May

-
08

May

12:19 - 00:19
Event

#MyFutureMyChoice: TIPH: HPV Explained

#MyFutureMyChoice: TIPH: HPV Explained

Dates and time

06

May

-
08

May

12:19 - 00:19
Extra information about this
event

Timezone of event: UTC
Location: Digital meeting

This event consists in an online posts on social media as part of a broader strategic initiative to decrease misinformation and disinformation regarding the HPV vaccine. The digital component serves as the "connective tissue" between local physical activations and a scalable, advocacy framework. The campaign is grounded in the Health Belief Model (HBM) and Social Cognitive Theory, addressing perceived barriers and self-efficacy among young adults aged 18-35 in Romania. The digital activation is operationalized through the BBU Department of Public Health student ambassador program: Undergraduate students act as "micro-influencers," translating complex clinical data into high-engagement TikTok and Instagram content.

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