In today’s fast-moving information landscape, trust in health systems is no longer a given—it must be actively built, maintained, and protected. As misinformation spreads rapidly and confidence in institutions is challenged, strengthening trust has become a core public health priority.
This session explores how misinformation and disinformation are not just communication issues, but structural challenges that affect health outcomes, policy decisions, and democratic resilience. Bringing together perspectives from public health, policy, and digital governance, the discussion will highlight how trust can be rebuilt through transparency, accountability, and evidence-informed action.
Participants will gain insights into emerging approaches such as infodemic management and explore how collaboration across sectors can help create more reliable and trustworthy health information environments.
Join us to unpack why trust is something we do—not just something we have—and how collective action can strengthen both public health and democracy across Europe.